Our mission

Build apps people love. Make life easier and more fun for billions of people.

NEXT is a HubX studio. We share its mission, and the six values at its core.

Our DNA.

We believe companies are like people. They only thrive with a strong core. So we preserve ours, and build everything else on top of it.

Value 01

Be simple.

Simplicity brings clarity. We reduce everything we touch to its simplest form, from a product flow to a one-line message.

Value 02

Be a team player.

We’re a winning team, not a family. The team’s success comes before anyone’s own.

Value 03

Be data-driven.

Data shapes every decision, whoever had the idea. “It went up” isn’t an answer. “It went up 30%” is.

Value 04

Be growth-oriented.

Feedback is a daily tool and mistakes are lessons. A market this fast rewards people who keep getting better.

Value 05

Be result-oriented.

We don’t ask why it can’t be done. We work out how, and spend our time on the 20% that drives 80% of the impact.

Value 06

Be humble.

Egos stay at the door. No titles, no hierarchy. Initiative and ownership count for more than rank.

One code. Copied into everything.

Every product we ship and every person who joins carries the same six values. It’s how a studio grows without losing itself.

Our principles and core values.

Since the beginning, the same principles have shaped who we are. They guide what we do, how we do it, why we do it, and who we hire.

Our industry changes fast. As we grow, these six stay constant.

Value 01

Be simple.

  1. Simplicity is our core principle, because it brings clarity.
  2. We simplify everything, from how we talk to what we ship.
  3. We build products simple enough for our grandparents to use.
  4. If a message is misunderstood, it wasn’t simple enough.
Value 02

Be a team player.

  1. Every product’s success is a whole-team effort.
  2. The team’s success comes before anyone’s own.
  3. We’re a winning team, not a family, and we expect a lot of each other.
  4. Each of us is one piece of a bigger picture.
  5. Our feedback culture helps everyone grow.
Value 03

Be data-driven.

  1. Data shapes every decision, no matter whose idea it is.
  2. We talk in numbers, not adjectives. Instead ofEngagement in our app went up last week, thanks to the new recognition model. We sayEngagement in our app went up 30% week over week, thanks to the new recognition model.
  3. We collect clear, correct data before any decision.
Value 04

Be growth-oriented.

  1. Feedback is a tool we use every day.
  2. Our industry moves fast, so we never stop improving.
  3. We treat mistakes as lessons.
Value 05

Be result-oriented.

  1. We’re proactive and use every tool we have to hit our goals.
  2. Our annual goals are our north star all year.
  3. Every team sets clear, ambitious KPIs each year.
  4. We ask how it can be done, never why it can’t.
  5. Time has a cost, so we skip the meetings we don’t need.
  6. We move fast on the 20% that drives 80% of the impact.
Value 06

Be humble.

  1. We leave our egos at the door and listen first.
  2. Initiative counts for more than titles.
  3. We share our wins and own our mistakes.

Share the code?

If these six read like the way you already work, we’d like to meet you.

See open roles